ATV28B Overview

for a new product dealers could sell when motorcycle sales cooled off in the winter. Mr. Takeuchi was assigned to lead the project, along with a small group of Honda engineers. This was clearly the group for the job, since Takeuchi and company had been working to develop other new recreational vehicles that never saw production. These projects gave Takeuchi the tools to develop Honda's first ATV, the US90. Forget the proverbial blank sheet of paper.