The ATC70 gave younger riders a scaled down version of the fat tire experience. And by the end of the decade, requests for more power turned the original ATC90 into the ATC110 in 1979. The ATC was as evolutionary as it was revolutionary from the beginning. Good as the original fat tires were on snow and sand, they were vulnerable to punctures from things such as stubble from harvested crops. The fact that those original tires weren't repairable compounded the problem, so a fabric carcass was added, and steel hubs replaced the first hubless wheel design in 1975. Tougher, color impregnated plastic fenders were added in 1975 as well. Though it was primarily a recreational vehicle through the '70s, farmers were beginning to see the ATC as a tool to make their lives easier. Honda engineers followed their machines into the field, gathering data to guide the machine's natural adaptation to a rapidly growing market. The ATC was as capable at labor as at leisure, and America was catching on. The 1980s: An Expanding MarketplaceMoving into the '80s, the two arenas looming largest in the ATV lexicon were utility and racing. The popularity of utility usage was easy to understand.

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